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AI漂洗对企业人力资本结构的影响效应研究基于企业人工智能披露与投资的实证分析

The Impact Effect of AI Washing on Corporate Human Capital Structure: An Empirical Analysis Based on Corporate Artificial Intelligence Disclosure and Investment

  • 摘要: 当前人工智能(Artificial Intelligence, AI)技术发展迅速,但部分企业存在夸大自身AI能力的行为,这会对劳动力市场产生怎样的经济后果?基于2010—2024年中国A股上市公司年报文本数据与财务数据,构建了企业AI信息披露与实质性投资之间差距的AI漂洗指数,考察AI漂洗对企业人力资本结构的影响。研究结果显示,AI漂洗显著恶化了企业人力资本结构,并表现为高学历劳动力占比下降;在不同维度下,AI实质性投资强度显著优化了人力资本结构,而AI信息披露强度的影响则不显著。机制分析表明,AI漂洗通过加剧融资约束、降低机构投资者持股比例、减少分析师关注三条市场惩罚路径,损害了企业的人才配置效率。异质性分析显示,在高技术行业和高竞争行业中,AI漂洗对人力资本结构的负面效应更为突出。进一步讨论发现,AI漂洗对企业雇佣规模和技能结构也存在负向影响,呈现出量质双降的特征。

     

    Abstract: While Artificial Intelligence (AI) technology is advancing rapidly, some firms overstate their AI capabilities. What are the economic consequences of such behavior for the labor market? Based on the annual report text data and financial data of Chinese A-share listed companies from 2010 to 2024, this paper constructs an AI washing index that measures the gap between AI information disclosure and AI substantive investment, and investigates the impact of AI washing on corporate human capital structure. The results show that AI washing significantly worsens corporate human capital structure, manifested as a decline in the proportion of highly educated workers. From different dimensions, substantive AI investment intensity significantly improves human capital structure, while the effect of AI disclosure intensity is insignificant. Mechanism analysis reveals that AI washing impairs firms' talent allocation efficiency through three market punishment channels: exacerbating financing constraints, reducing institutional ownership, and decreasing analyst coverage. Heterogeneity analysis indicates that the negative effect of AI washing on human capital structure is more pronounced in high-tech industries and highly competitive industries. Further discussion finds that AI washing also negatively affects total employment and skill structure, exhibiting a pattern of decline in both quantity and quality.

     

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